Biotech focuses on individuals aged 40 to 70 seeking a long, healthy life free from disability, as well as those suffering from chronic illness. This population has consulted numerous doctors for at least 5 years, many times longer. Still, having failed to find a healthy lifestyle.
This client population may have already been diagnosed with one or more ‘lifestyle’ illnesses such as diabetes, high blood pressure, asthma, etc., and are hooked into the never-ending medical go-round.
These are people with chronic illnesses. When they present with another medical problem, they are given a ‘new’ medication which ultimately leads to new symptoms requiring yet another medication
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